What we did
With a seasonal backdrop of spring-summer, we wanted to create a fresh, light and relaxed look to showcase the collection. From initial concept to delivery, we planned the shoot to the finest detail – not least choosing locations and models perfect for our lifestyle and still life photography.
How it worked
For two days in February, we made our location in Nottingham shine like LA. We produced more than 80 images and 10 video edits to publish online, across social and email, as well as a stunning printed lookbook. Social engagement increased by 44% and new audience engagement by 26%, while featured brands reposted our content on their own social channels too.