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Diageo

Johnnie Walker festive photography


World famous Scotch whisky brand, Johnnie Walker, commissioned a suite of imagery to work across its digital and social media channels during the festive season. Our challenge was combining Christmas, New Year and Chinese New Year in one single shoot.

   

What we did

With efficiency top of mind, we coordinated two crews to work consecutively to deliver high quality imagery that could be used across everything from social posts to POS. Rather than working to a long list of specs, we planned the shoot out to ensure our images had the versatility to be repurposed across a mix of formats – saving time and keeping costs down in the process.

   

How it worked

Our photography was used right through the festive season as organic and paid posts – driving increased sales for the brand across the busiest time of year. In the end, we raised our glasses to social media posts outperforming benchmarks on Instagram by 35% and Facebook by 43%.