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Lookfantastic

Tom Ford lookfantastic® launch


When people think Tom Ford they think glamour, luxury and panache. So when we were appointed to create a suite of assets for its global lookfantastic launch, we did it with the signature style the world has come to expect from the fashion icon.

 

What we did

Coupled with lookfantastic, we used the brand’s distinct style to create a series of intriguing teaser videos and photography for its luxury product line. While our clever use of lighting and camera movement gave the campaign an ultra-premium finish, the versatility of the assets worked beautifully to excite and entice customers across web, social and email channels.

 

How it worked

In just two weeks, we produced a range of content for digital and social platforms, including a teaser video, launch video, six product images, six video gifs, two designed emails, brand page and homepage banner. The creative blended seamlessly with the brand’s signature style, and the launch resulted in a substantial uplift in Tom Ford sales globally, as well as significantly increasing lookfantastic site traffic.