Mankind

Mankind Christmas Advent Calendar

Christmas is the perfect time for Mankind. But the same could be said for virtually all grooming brands for men. Our challenge was making Mankind stand out, so it landed on more wish lists, in more stockings and under more trees than its competitors.

What we did

We created a stylish Christmas Collection campaign, featuring a luxury Mankind Advent Calendar. With an ornate design themed on the industrial-chic barber shop look, its premium packaging was designed to cut through the Christmas crowds and get noticed. Our bespoke graphics and luxurious palette of warm metallics and deep, dark blues didn’t disappoint – creating a visual language that dazzled in print and digital formats.

How it worked

We delivered all but a partridge in a pear tree, with 55 still images, 12 social video gifs, five designed banners, three designed emails, two homepage banners, two packaging designs, one pack of cards, a retargeting banner, and a campaign landing page. The decorative packaging and gift box proved as enticing as the selection of luxury products inside. So much so, it sold out within six weeks of launching. Translating seamlessly across all channels, it was a very merry Christmas for Mankind.