Innovation Labs
Informs and accelerates our creative approaches, products and solutions
Led by our innovation team, embraced throughout our studio, benefiting our clients.
Virtual Production
The approach to production has moved beyond the traditional process and campaigns are no longer limited to delivering assets specific to just one platform. Innovation enables us to adapt and scale our strategies, deliver more personalised and creatively diverse media, and maintain agility in dynamic, ‘always on’ work streams. Utilising virtual production across a wide range of content types, employing the same digital sets for e-commerce, digital media, social media, out-of-home advert, above-the-line marketing and more.
Virtual Fusion
Utilising advanced and creatively-driven solutions, to drive efficiency in campaign creative, and product photography processes. Blending photography and AI to create intelligent content, that uses marketing data, to drive performance and ROI for our client. Going beyond traditional photography, our AI tools open up creative avenues to elevate brand presence and campaign imagery. We make the impossible, possible.
3D modelling transforms virtual product photography by seamlessly blending 3D models with AI backgrounds, boosting efficiency and cost-effectiveness. It optimises the production process, minimises reliance on physical sets, speeds up styling, simplifies retouching, and enables creative flexibility to create captivating digital content.
