iLabs.

Where
Creativity
Meets
Intelligent
Production.

Innovation is in our DNA. In an ever-evolving landscape, we stay ahead of the curve by leveraging the latest technology to push creative boundaries and unlock new possibilities. At iLabs, we experiment, explore, and challenge conventions to redefine how brands solve problems and drive progress. 

Introducing iGen Free Trial:

Designed for brands looking to experiment with AI in a low-risk, high-impact environment, iGen fuses creativity with technology, to help businesses stand out in a crowded market. 

Specialisms

  • Virtual
    Production

    The approach to production has moved beyond the traditional process and campaigns are no longer limited to delivering assets specific to just one platform. Innovation enables us to adapt and scale our strategies, deliver more personalised and creatively diverse media, and maintain agility in dynamic, ‘always on’ work streams. Utilising virtual production across a wide range of content types, employing the same digital sets for e-commerce, digital media, social media, out-of-home advert, above-the-line marketing and more.

  • Virtual
    Fusion

    Utilising advanced and creatively-driven solutions, to drive efficiency in campaign creative, and product photography processes. Blending photography and AI to create intelligent content, that uses marketing data, to drive performance and ROI for our client. Going beyond traditional photography, our AI tools open up creative avenues to elevate brand presence and campaign imagery. We make the impossible, possible.

    3D modelling transforms virtual product photography by seamlessly blending 3D models with AI backgrounds, boosting efficiency and cost-effectiveness. It optimises the production process, minimises reliance on physical sets, speeds up styling, simplifies retouching, and enables creative flexibility to create captivating digital content.

  • AI
    Backgrounds

    The approach to production has moved beyond the traditional process and campaigns are no longer limited to delivering assets specific to just one platform. Innovation enables us to adapt and scale our strategies, deliver more personalised and creatively diverse media, and maintain agility in dynamic, ‘always on’ work streams. Utilising virtual production across a wide range of content types, employing the same digital sets for e-commerce, digital media, social media, out-of-home advert, above-the-line marketing and more.

AI
is
balanced
with
a
commitment
to
human
direction
&
ethical
practices.

AI-generated content is created within our ‘Insight and Trust Frameworks’. Ensuring that AI is used to enhance our processes, empower our people whilst safeguarding our clients. Our Insight framework allows us to translate clients original brief and ensure strategy is solid, creating a detailed response from creative. Our trust framework has been built by our internal legal team, with approval from external legal experts, protecting the reputation of our organisation and our clients.

Can
we
help
you?

Take a moment to fill out our quick form and let’s start creating something amazing together!

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