This issue celebrates and delves deep into the wonderful world of entertainment & media - an industry close to our hearts, given the wealth and variety of THG Studios’ experience and success working in this sector over the years.
The UK is forecasted to become Europe’s largest E&M market, surpassing £100bn this year and growing to £121bn by 2028 (1).With our incredible resources and talent, we are uniquely placed to ride the crest of this industry’s success and lead from the front.
In this issue, we’re shining a spotlight on the original content production boom, our proud partnerships with the immensely successful The Overlap and Sky Vegas, while gleaning some invaluable insight from world-renowned Territory Studios. We also share our whitepaper report ‘2025 Content Trends: A Guide for Marketing Leaders,’ to make sure you’re ahead of the curve this year. In this report, we highlight that as brands continue to battle against rising media costs and increasing customer indifference, there has never been a better time to double down on the power of creative content and invest in your brand’s health. It’s great to see so many M&E brands doing this, pushing the boundaries of creativity and investing in the power of connected experiences.
