What we did
We focused on the aspirations of individual athletes, capturing their personal fitness stories in the lead up to their defining moments and achievements. At the same time, Myprotein was positioned as the fuel driving these ambitions.
How it worked
Fuel Your Ambition made Myprotein standout as authentic, believable and relatable in the competitive sports nutrition arena. Increased engagement gave a sustained boost to brand sales, and set the tone for future work.